The power of the unspoken word...

Guinness US released a commercial titled "Empty Chair" over the July 4th weekend that reminded me of how powerful not saying anything can be. With the exception of a few moments of narration at the very end, the message is delivered by the visuals and a little music in the background. This video is simple, yet conveys a strong message. 

As Creatives, we use our various mediums to convey emotion and tell a story. When I see a great example, I like to call it out. 

Great Job Guinness.